6860 North Dallas Parkway, Suite 200 Plano, TX 75024
Pay-Per-Click (PPC) Ads
Matching Search with Opportunity
We believe the success of any pay-per-click (PPC) advertising campaign depends on careful management and constant monitoring to ensure return on investment. At Lyft, we take a “hands-on”, overly engaged advertising management process. Some agencies set it and forget it. At Lyft we know that you have to monitor phrases clicked, weed out the poor performers, and stay on top of negative keyword management in order for the client to get the most for their ad spend.
Ad Management involves the following services:
Keyword Targeting – Google ads have a number of targeting criteria that are changing all of the time.
Ad Copy & Dynamic Ads – The key to any successful ad campaign is copy and collateral. We like to use the Google Dynamic Ad for display ads, to maximize or click potential from qualified clients.
Bidding – AdWords bidding can be very tricky and complicated. We often change bids by the time of the day, the type of device being targeted, and the amount of competition. A great bid strategy can be the difference between a mediocre campaign and a record-setting campaign.
Reporting – Giving our clients’ detailed reporting is important to them understanding what is working and how great we are doing.