Social Media Advertising,
Reaching an Upscale Demographic
The Challenge
Slowing Digital leads and a sagging digital presence brought this high-end men’s grooming company to Lyft SEO for help with multiple initiatives. The largest issue the client was having was that the quality of the leads had been declining and the revenue per lead was down drastically.
The Solution
We love using the FB custom audiences and lookalike audiences to drive targeted traffic for our customers. This particular customer is a high-end men’s grooming establishment with locations across the country. Lyft refreshed the creative for the ads and put together multiple audiences for the client. We pinpoint create and message to the audience we are targeting and we almost instantly improved the quality of the leads. The keep the leads fresh and consistent, we are constantly adjusting the audiences and the creative.
High-quality lead per location ranges between 72 per month to 180 per month. (depending on the location and market conditions)